The Gen-Z, always chasing digital dopamine and never hesitant to express their unique style, are now trading in their Crocs for traditional rubber shoes and long padded coats for vintage military jackets. Imagine them suddenly inserted into the nostalgic rural settings of old Korean TV dramas, experiencing the true countryside life.
Across various rural "zip codes" in Korea, instead of typical bed & breakfast, these hip urbanites will be treated to "Grandma's Homemade Meals?" a true taste of tradition.
This marks the beginning of the hip urban Gen-Z's rustic, countryside life!
Just as past TV shows like Invincible Youth depicted rural life, today's Z-generation is now reenacting it.
But the question remains: Can these urbanites truly embrace the 'countryside' and transform into rural Zs?
