▒ K-Content EXPO 2024

Company Introduction

Character Link is an IP business architect that connects and makes every difference (IP) in the world shine more.
It is a Korea Content IP Total Solution provider that discovers and develops a variety of original and interesting K Content IPs and connects them to various OSMU businesses in Korea and the global content market.
The IP business know-how and network built over the past 20 years with various global famous character IP business experiences such as My Melody, Teletubby, Spider-Man, Starcraft, Sea Exploration University Octonauts, and Taekwon V enable the design and deployment of colorful IP businesses among different people.
Additionally, due to the curiosity of content IP, we constantly meet new IP stakeholders every year to discover and implement effective timing and potency for the content business with the understanding of new IP and trends.

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Content

Dalli in Moonshadow

Brand name: <Dalli in Moon Shadow>
"Dalli in MoonShadow" is an illustration character that expresses differences from various perspectives.
How many different perspectives and different stories are there in the world?
Feeling the autumn breeze passing by the cheeks all of a sudden, the second character of " Dalli in MoonShadow," which he drew in just 7 seconds, symbolizes the message that 7 seconds is enough for us to meet someone for the first time and notice that the other person is different from us, just like the autumn breeze.
As soon as we understand the difference of the other person, we have nothing to hate, fight, war, distrust, or understand.
Seven seconds are enough to realize that we are happy.
This is why the meaning of the Dali character in "Dali Moon Shadow" is "different truth." The difference is happiness.
It takes only 7 seconds to notice the difference and realize happiness.
" Dalli in MoonShadow " means the work of the artist, who drew the painting by himself with oil pastel on Korean paper, and the numerous different characters in the painting express the numerous moon shadows that change shape at every moment according to the movement of the moon.
"Different Flying Feelings" is said to be like a rabbit, someone is like the English letter K, or a starfish.
It is the truth of the natural world that everyone who sees it has different experiences, habits, and culture.
Each person has different times, and those differences shine beautifully as rain at that time (timing).
The world only has different IPs with different experiences, habits, personalities, thoughts, and different cultures, so rather than thinking about how much, where, and how different it is, the moment you realize the difference and the moment you are curious about the difference are just happiness.

Brand name: <Dalli in Moon Shadow> 
"Dalli in MoonShadow" is an illustration character that expresses differences from various perspectives. 
How many different perspectives and different stories are there in the world?
Feeling the autumn breeze passing by the cheeks all of a sudden, the second character of " Dalli in MoonShadow," which he drew in just 7 seconds, symbolizes the message that 7 seconds is enough for us to meet someone for the first time and notice that the other person is different from us, just like the autumn breeze. 
As soon as we understand the difference of the other person, we have nothing to hate, fight, war, distrust, or understand. 
Seven seconds are enough to realize that we are happy. 
This is why the meaning of the Dali character in "Dali Moon Shadow" is "different truth." The difference is happiness. 
It takes only 7 seconds to notice the difference and realize happiness. 
" Dalli in MoonShadow " means the work of the artist, who drew the painting by himself with oil pastel on Korean paper, and the numerous different characters in the painting express the numerous moon shadows that change shape at every moment according to the movement of the moon. 
"Different Flying Feelings" is said to be like a rabbit, someone is like the English letter K, or a starfish. 
It is the truth of the natural world that everyone who sees it has different experiences, habits, and culture. 
Each person has different times, and those differences shine beautifully as rain at that time (timing). 
The world only has different IPs with different experiences, habits, personalities, thoughts, and different cultures, so rather than thinking about how much, where, and how different it is, the moment you realize the difference and the moment you are curious about the difference are just happiness.

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Jellybear

Jelly Bear is a character that has been loved by young women in Korea for five years and has been steadily promoting with famous Korean franchise brands such as CGV, Gongcha, Photoism, and Lotteria.
1. The Story of the Birth of Jelly Bear:
Six white bears living in Greenland wanted to have color, so they went to the magical castle and asked, and they found out that they could have color if they gave hope and pleasure to people, ate mysterious jelly and were born as a unique jelly bear of Candy, Mango, Pinky, Soda, Abo, and Beat.
The story begins with leaving the island to give people a different pleasure with a new name and color
2. Year of Birth: 2019
3. Collaboration with famous Korean franchises for four years: Lotteria, CGV (No. 3), Gongcha, and Photoism CGV?
Korea's leading multiplex theater chain with 4,200 screens Gongcha - Global bubble tea franchise with 1,600 franchises worldwide Photoism?
the world's largest unmanned self-photo brand with more than 1,000 merchants worldwide Lotteria?
McDonald's Korea with 1,200 stores nationwide

Jelly Bear is a character that has been loved by young women in Korea for five years and has been steadily promoting with famous Korean franchise brands such as CGV, Gongcha, Photoism, and Lotteria.
1. The Story of the Birth of Jelly Bear:
Six white bears living in Greenland wanted to have color, so they went to the magical castle and asked, and they found out that they could have color if they gave hope and pleasure to people, ate mysterious jelly and were born as a unique jelly bear of Candy, Mango, Pinky, Soda, Abo, and Beat. 
The story begins with leaving the island to give people a different pleasure with a new name and color
2. Year of Birth: 2019
3. Collaboration with famous Korean franchises for four years: Lotteria, CGV (No. 3), Gongcha, and Photoism CGV? 
Korea's leading multiplex theater chain with 4,200 screens Gongcha - Global bubble tea franchise with 1,600 franchises worldwide Photoism? 
the world's largest unmanned self-photo brand with more than 1,000 merchants worldwide Lotteria? 
McDonald's Korea with 1,200 stores nationwide

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Minibean & Bigbean

<Minibane & Big Bean>
It is a representative couple brand in Korea.
This is the K representative couple character content that has been the most loved by Korean MZ generation couples since 2020.
About 40 series of couple emoticon series have been released for three years on the KakaoTalk SNS platform, Korea's national SNS, and about 70 to 200 merchandising products are on the market.
In addition, character pop-up events were held at two large Korean department stores, Hyundai Department Store, and the artist fan signing event with Korean couple fans from all over the country lasted for more than three hours, growing into a global couple character beyond Korea.

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