Animation & Character Licensing

TOYTRON

www.toytron.co.kr

#Program Copyright Transaction
#Investment Attraction
#Co-production/Cooperation
#Product Distribution
#License Transaction
#Licensing

Company Introduction

Toytron Co., Ltd. creates content and toys that serve as vitamins for preserving the childlike wonder in both adults and children.
Since its founding in 1999, the company has dedicated itself to developing emotionally engaging concept toys for 24 years.
By leveraging the stories behind these toys, Toytron produces animations and educational content, striving to expand its reach in both the domestic and international markets. With a strong focus on innovation, Toytron undertakes national R&D projects, developing products with advanced technology that set them apart from typical toy companies.
Their goal is to create products that embody Korean toy culture. By creating entertaining and educational characters and animations based on heartfelt stories, Toytron is committed to expanding its business through media mix strategies.

Content

Doremi Dalimi

"Doremi Dalnimi" is the first original musical TV animation series in Korea, featuring the bright and lovable 6-year-old girl Dalnimi and the love and adventures she shares with her family and friends. The series showcases Dalnimi's joyful daily life through beautiful songs and visuals.
Based on the emotional role-playing toy brand 'Dalnimi' for children aged 4-6, launched in 2008, 'Twinkle Twinkle Dalnimi' is a family drama that portrays the love and warmth of family amidst the global trend of increasing single-person households. With educational and emotional stories that resonate regardless of age, it topped the Netflix children's category in 2021
Doremi Dalimi

Harp and Freinds

"Half and Friends" is a wholesome animation set in the snowy land of Snowflake Country somewhere in the Arctic, where the baby seal Half and his friends embark on adventures to solve various incidents using the magical powers they gain from eating Snowflake Jelly made by Snowflake Fairy Lala. With a background setting that emphasizes the love of nature and animals, storylines that seek lessons within fun, and simple artwork, "Half and Friends" is an entirely safe and clean animation.
Based on the toy "Half" created in 2014, the characters' high appeal and potential as clean content were recognized, leading to its selection for the '2019 SBA Ani Frontier' support project and its subsequent production.
The series covers themes such as the natural environment and love, friendship and consideration among friends, and the value of new experiences, fulfilling its role as an educational animation.
Harp and Freinds

TOYTRON

236, Hyoryeong-ro, Seocho-gu, Seoul, Republic of Korea

www.toytron.co.kr

Director

YUNKYOUNG KWON

ykkwon@toytron.co.kr

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